After trying to post to Instagram every day, multiple times a day, I found myself burnt out at the end of 2017. With a new DSLR in hand, I decided to change my strategy going forward. It wasn't sustainable to come up with 2-3 original photo posts every day, and the quality was getting worse and worse as time went on. (At least in my eyes.)
My strategy right now is to post about four times a week, but make them really count. Because we're a "higher end" indie product, I think we can get away with that posting schedule. We're not Bon Appetit or Martha Stewart, and I shouldn't have to feel like I'm failing if I don't live up to those standards. Here are a few of what I've come up with so far this year.